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Pensacola's Favorite IT & Web Department
Search Engine Optimization
SEO (search engine optimization) - the combination of acts designed to bring traffic to your website, usually by being listed high on the search engine results for given keyword phrases.
Search Engine Friendliness
SEF (Search Engine Friendly) - the act of designing and programming your website so that it is friendly to any search engine bots/crawlers who are trying to index it.
Search Engine Marketing
SEM (search engine marketing) - advertising your website on a search engine, either in the paid search results (fast results), or the free organic search results (long term solution).
Our SEO Method

SEO is not a Secret.

In fact, you are about to learn our tried and true method for SEO that brings measurable results.

The first step in any SEO campaign is defining what your market is actually searching for. All of our keyword research starts with sophisticated SEO Analysis tools that help us determine the search volume of any keyword phrase locally and globally.

We then compare this with tools that let us analyze the competition, or number of websites targeting the same keywords. From there we can determine a set of 20-30 core keyword phrases that are searched enough times to be worth targeting, but still have little enough competition to easily get your website on the first few pages of results.

And Voila! You have a foundation upon which all further SEO activites are built.

Advanced SEO Methods

Once we have a solid set of top keyword phrases, the real work begins. There are several things that determine how a search engine like Google will rank your site:

  • How many links point to your site, what keywords the link uses, and how relevant the link is.
  • What websites your backlinks appear on, and how high they are ranked.
  • How often your website contains certain keywords in relation to others.
  • How often your website is updated with new content and how relevant it is to previous content.
  • The keywords used in your titles, meta tags, urls, domain, etc

These are just a few of the most important factors in SEO, and indeed, the exact formula for ranking websites will never be shared with the public.

Search Engine Optimization is vital to your success.

Do you know on what page your website is listed on these search engines?

searchengines

Most of the time when a consumer searches the internet, there are thousands or millions of results. Each of these results is a website competing for the first page, and chances are your website will not be there. It's just the nature of the game. But don't let that discourage you. It is not necessary to end up on the first page results for every search phrase. The more exact you can be in your SEO targeting, the less competition you will have. This can narrow things down quite a bit. Further, if you target "buying" keywords, you can narrow it down even more, and increase your conversion ratio considerably at the same time.

Take a look at this pie chart and you will know where people go to search the web the most. Why is this important? SEO is always changing and evolving. As SEO experts, we constantly stay abreast of the latest technology & trends that are shaping the web. Google of course, is the most relevant source for SEO advice. They have a great company blog that shares SEO tidbits & beginner's SEO advice from time to time.

We understand the complexities of SEO and what it takes to get your website listed in the top 3 pages of the search engines for the keywords that actually matter. In fact, the very first thing we do when starting to build a new website is keyword research. That research is the foundation upon which we design every site. This ensures that the website will not only get listed on the search engines, but that it ranks for keywords that are 1. searched often  and  2. relevant to your market.  The last thing that we take into account is how much competition there is for any given keyword phrase.

We provide a wide range of SEO services for our Website clients. In fact, with our Content Management System, SEO is built in. Read more about our service below. Feel free to Contact Us with any SEO question you may have - advice is free!

 

Free SEO Analysis

If you are interested in our Search Engine Optimization Services, our staff will meet with you to discuss your wants and needs for your website.

Just to say thanks for meeting with us, we will then do a thorough SEO analysis of your current website. This several page report contains statistics such as:

  • the exact keywords in your site currently being indexed by the search engines, and how often they appear...
  • the average local and global search volume statistics for each of those keyword phrases
  • the last month's local and global search volume statistics for each keyword phrase
  • the estimated level of competition for each of those keyword phrases

This is a free service valued at over $495, and the information you will learn is worth much more than that..


Strategic SEO GamePlan TM

This report is most often ordered as part of a new website design package, but can also be used for a current website. You will know the exact keyword phrases you need to use as a foundation for your future SEO strategies.

It is even complete with the exact title and meta tags to use in your website. You can simply give this to your webmaster and they will know what to do with it.

Inside you will find:

  • exact list of recommended keyword phrases for both - on-site SEO and off-site SEO strategies.
  • the average and recent search volumes for each recommended keyword phrase
  • the estimated competition levels for each recommended keyword phrase
  • over 100 additional long-tail keyword phrase combinations for more niche targeting
  • simple instructions for inserting the recommended keywords into your website

*note* updating your website is not included, however we do updates for a fair hourly or monthly rate.

 

On-Going SEO & SEF Management

This plan is only available for clients that use our Web Design services. As part of this plan, we can complete the SEO GamePlan and build your new site on top of that strong SEO foundation. It doesn't end there. Long-term SEO strategies are needed to maintain your listing in the search results and guarantee a steady flow of traffic.

We are also able to make sure that your site constantly stays search engine friendly with each update, by keeping top recommended keywords in your new URLs, page titles, and meta tags. Adding content is no longer an SEO nightmare.

 

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